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Before You Build: Key Questions to Consider Before Launching Your Mobile App

Jeff Smith
Discussing mobile app

In today’s mobile-first world, the allure of building a game-changing app can be irresistible. But before diving headfirst into development, it’s crucial to take a step back and ask yourself some critical questions. At Seventh Beam, we’re passionate about helping businesses harness the power of technology, and that starts with ensuring your app solves a genuine need and has a clear path to success. Here are some key considerations to ponder before hitting the “build” button:

Why Mobile First?

This might seem like a no-brainer, but it’s worth examining. Is a mobile app truly the best solution for your target audience? Could a responsive website provide the functionality you need? Carefully assess your users’ habits and how a mobile app integrates into their lifestyle.

Value Proposition: Web vs. App

What unique value will your app offer that a traditional website can’t? Does it leverage the specific functionalities of a smartphone or tablet, like location services or push notifications? A strong app creates a unique user experience, it doesn’t simply copy the web experience.

Problem Solver or Shelfware?

Identify a clear problem your app will solve for your target audience. Is it streamlining a cumbersome process, offering on-the-go access to information, or fostering a sense of community? Understanding the core need ensures your app becomes an essential tool, not another forgotten icon on the home screen.

Retention is Key

The initial download is just the beginning. How will you keep users coming back for more? Consider the ongoing value your app provides alongside, gamification elements, or exclusive content to cultivate long-term engagement.

Competitive Landscape

Research your competitors thoroughly. What are they doing well? Where are the gaps in their offerings? Understanding the competitive landscape allows you to position your app as a superior solution or a valuable complement to existing options.

Prime Real Estate: The Home Screen

Think about it – why should a user dedicate precious space on their phone to your app? What unique value proposition justifies that coveted spot? Highlight the features and benefits that make your app an indispensable part of their mobile ecosystem.

Experience Transformation

How will your app fundamentally change the way users interact with your brand or service? Will it streamline a process, personalize the experience, or unlock new possibilities? Focus on the transformative impact your app will have.

Understanding Your Users

Who are your target users, and what are their specific needs? Conduct user research to understand their pain points, desires, and behaviour patterns. Designing an app that caters directly to their needs is essential for user adoption.

Standing Out from the Crowd

What makes your app special? What unique features or functionalities set it apart from the competition? Identify your differentiators and ensure they resonate with your target audience.

Indispensable or Expendable?

Why would someone choose your app over existing solutions? What problem are you solving in a way that others aren’t? Focus on the unique value proposition that makes your app irreplaceable.

The Download Decision

What motivates users to download an app? Is it a free trial, exclusive content, or access to a valuable service? Craft a compelling reason for users to take that initial step and install your app.

Funding the Future

Building an app is just the beginning. Consider the ongoing costs of maintenance, updates, and security measures. Establish a clear business model to ensure your app remains financially viable over the long term.

By carefully considering these questions before embarking on your app development journey, you’ll be well on your way to building a successful solution that solves real problems, delivers exceptional value, and earns a cherished spot on your users’ home screens. At Seventh Beam, we’re here to partner with you every step of the way, from initial concept to ongoing support. Let’s discuss how we can help you turn your app idea into a reality!

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