Celebrity Tipper Round 8 – Mark O’Keeffe

In our weekly celebration celebrating the AFL season and the launch of the updated ESPNfootytips app that Seventh Beam worked on alongside Codeware and ESPN Australia, we have entered a Celebrity Tipper into the Footy Tips global competition.  Each week we will be inviting various industry leaders to provide their tips for the round along with their top tip in life, and their top tip at work.

ESPNfootytips AFL Ladder

This week we asked one of our partners and a leader in the design space:

Mark O’Keeffe

Studio Alto

Mark’s Top tip in Life

Be yourself. Everyone else is already taken

Mark’s Top tip at Work

Show up, work hard, go home on time.

Mark’s Round 5 Tips:

Hawthorn Sydney Swans
GWS Giants
West Coast Eagles
Carlton Essendon
Gold Coast
Port Adelaide Adelaide
Western Bulldogs Brisbane Lions
Fremantle St Kilda
North Melbourne Richmond
Collingwood Geelong

Mark’s Bio

Born and raised in Shepparton. I moved to Melbourne in the year 2000 to kick off my journey as brand designer. When Mac’s were beige and phones weren’t smart.
First 5 years were spent learning the brand design ropes in a rapidly growing agency (now long gone). Following 5 were spent as a free agent hopping around Melbourne from agency to agency. I met some very inspirational folks during this period and learnt a lot about the business of design along the way.
The first 10 years were great. So great that they inspired me to take the leap and start building my own thing. To make this happen I partnered up with my favourite (and only) brother Andrew O’Keeffe and together we formed Alto – a studio of design thinkers and doers with a keen focus on the education and knowledge industries. Helping out clients to design the best possible educational products and services and connecting these solutions to the people who need it most – their customers. Brand, marketing and comms being the core of what we do.
Outside of work I’m a proud dad, amateur electric bassist and volunteer firefighter.



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