The existing FootyTips app on iOS and Android was a slow and clunky web-wrapped version of the mobile website. Users were becoming increasingly frustrated with their mobile experience, and as social tipping continued to be increasingly competitive ESPN decided it was time to give their users the positive tipping experience they deserve. Additionally, the back-end services running the FootyTips platform were tightly coupled with the website and required significant work to expose the information needed to build a mobile application in a secure and robust way.
We engaged with ESPN to undertake a native rebuild of both the iOS and Android applications ready for launch prior to the 2018 NRL season. We worked closely with the ESPN team as they built a restful API platform to support the applications we built. All while we provided guidance on best practices for mobile-friendly API requirements.