The Challenge
Provide punters with the best possible experience on Android devices.
Sportsbet operates in a competitive and rapidly evolving space. Their existing web-wrapped application was no longer providing their 1.2 million active customers with exception experience they wanted. It was essential Sportbet could provide punters with an easy to use and highly responsive mobile betting process. Thus, we worked with Sportsbet as they invested in a native Android application built to optimise user experience.
The Solution
Seventh Beam built a greenfield native Android application to improve customer experience on Android devices. For 18 months we co-located with the Sportsbet team to provide the expertise required to build a greenfield mobile platform.
We stayed involved with key stakeholders throughout the delivery process, and by sharing offices we were able to provide support every step of the way. We not only created a great product, but ensured Sportsbet completed the project with the knowledge needed to maintain and build on the final product.