Horse Racing

From idea to launch, Seventh Beam worked as a fully integrated partner with Group 1 Sports to design and implement full stack mobile apps for iOS and Android, bringing a new fantasy horse racing game concept to market.





Select a real-world race meeting 



Draft a stable of up to 15 real-world horses



Rack up points if your horses get a place



A Game-Changing Collaboration

Group 1 Sports designs and operates dynamic digital games centered around live sports, with a focus on creating enjoyable experiences for social play. Seventh Beam collaborated with Group 1 Sports to realise their vision, developing a cutting-edge game engine platform and its inaugural product, a horse racing game.

The challenge entailed designing and implementing a consumer-friendly solution while handling extensive data within a highly regulated, secure environment. The platform’s modularity was crucial for scaling across diverse sports and markets.



Harnessing Innovation: Unveiling the Race-Ready Solution

From idea to launch, Group 1 Sports and Seventh Beam co-designed the full stack implementation of the back-end game engine and front-end mobile application for both iOS and Android.

Implementation required real-time 3rd party data connections and integrations with payment processors and AML/KYC account verification services. Core technologies include Azure, Golang, Flutter, GraphQL, webhooks, Keycloak auth, Google Looker, Twilio SendGrid.
Extensive use of Atlassian suite (JIRA and Confluence) for project management and product documentation.

Additional responsibilities included navigating the technical and business requirements necessary to operate in a regulated industry AML/KYC; ISO27001.

“I love the concept of being able to draft my own stable with horses that I follow in real life”

“I love the concept of being able to draft my own stable with horses that I follow in real life”

iPhone User - March 28



Sucessful Launch

The Group 1 Sports fantasy racing game hit the market, boasting more than 2,000 registered accounts.

User-Friendly Interface

Users experience a seamless and responsive UI/UX, enhancing their gaming experience

Compliance and Expansion

Detailed transaction tracking ensures regulatory compliance, while design work begins on a new motor racing game for the platform.

“Seventh Beam was introduced to me by a member of our Advisory Board, one of Australia’s leading figures in AI. He was confident that the Beam was the right partner to manage the high complexity and demanding requirements of our model. He was right. Not only has the work been world class, Seventh Beam has become the most strategic of partners for Group 1 Sports.”

Simon Roy Group 1 Sports - Founder and CEO