EML Rewards, enables instant delivery of digital branded gift cards via text message.
Recipient adds card to digital wallet, supporting Google, Apple, or Samsung Pays.
Enjoys the convenience of making payments at anywhere that accepts Mastercard and contactless payment.
get to market as quick as possible
Over 14.5 million Australians use digital payments at least once a year, and with usage increasing year on year, EML Payments saw the potential to change the gifting game. They needed a way to keep up with the digitalisation of the financial sector, aiming for a solution that would allow them to enter the market as quickly as possible while guaranteeing the high-quality services they have provided their customers for almost 20 years.
The ability to tailor each delivery to the needs of various clients was high on the scale of importance, and the security of each card and transaction needed to be to the highest industry standards.
A game changer in the mobile payment space
EML’s brief required:
Following the brief, native iOS and Android applications were built, enabling the instant delivery of gifts and Mastercard products directly into consumers’ digital wallets. The solution needed to be secure, the SDK easily adaptable by EML’s clients, and, most importantly, cards needed to be added to digital wallets.
Over a period of nine months, Seventh Beam worked closely with EML to deliver a digital solution heralded as a game-changer in the mobile payment space.
Unique Marketing Launch
May 2019: Instant Gift partnered with Disney, Marvel Stadium, and ESPN for a football game promotion. Attendees guessed attendance to win $100 Marvel cards for instant use on digital wallets.
A world first in mobile payments
Seventh Beam have delivered what we believe to be a world first in mobile payments. We can’t wait to see how EML and their clients utilise this innovative new solution.
GOld Winner – 2019 Brisbane Design Awards
The EML Instant Gift app was awarded Gold in the Digital-FinTech category at the infamous Brisbane Design awards.
