Instant Gift & Mastercard product delivery to mobile phones.

Apple Pay Logo

Apple Logo

Apple Pay

Google Pay Logo

Google Pay

Samsung Pay Square

Samsung Pay

Mastercard Logo

Mastercard Logo


The Challenge

EML needed a solution that would allow them to get to market as quick as possible while still guaranteeing the high-quality services they have provided their customers for almost 20 years. The ability to tailor each delivery to the needs of various clients was high on the scale of importance, and the security of each card and transaction needed to be to the highest of industry standards.  We built a Software Development Kit (SDK) and white label solution which would work across Apple, Google, and Samsung Pay products, enabling the delivery of instant gift and reloadable Mastercard products directly into consumers digital wallets. 

The Solution

Over a period of nine months Seventh Beam worked closely with EML to deliver a digital solution which has be heralded as a game changer in the mobile payment space. 

The SDK delivered an easy plug in module for EMLs clients and the white label solution enables completely branded cards to be distributed at a fraction of the cost of a custom build and delivery.


Launched in November 2018 mobile pays has delivered a solution to market like no other. EML and their clients are now able to seamlessly send e-cards to consumers, instantly adding cards to their digital wallets.  

 Seventh Beam have delivered what we believe to be a world first in mobile payments. We can’t wait to see how EML and their clients utilise this innovative new solution.


The success of Seventh Beams work with EML has continued to grow, with EML engaging again with Seventh Beam to scope and build a client card management portal. EMLs clients now use this portal to fully manage their card products powered by EML systems, and Seventh Beam continue to work with the EML Australia team. EML have been thrilled with the work provided by Seventh Beam and have continued to work us since project launch.