The game on Saturday between St Kilda and Brisbane at Marvel Stadium for Round 14 was especially exciting for us – and not just for what was occurring on the field.
Working closely with our partners across several businesses we were able to see the outcomes of our hard work delivered across both of Marvel Stadium’s scoreboards, thousands of screens around the field and tens of thousands of personal devices at the ground.
Working closely with Marvel Stadium, Disney, ESPN and EML we have delivered a first-of-its kind instant reward promotion, showcasing the power of instant gifting combined with a consumer engagement program.
Everyone at Marvel Stadium was invited to guess the attendance of the game, with the closest 10 guesses winning a $100 Marvel gift card, delivered instantly to the winners’ phones as soon as the attendance was announced. The winners can then instantly add their digital Mastercard to Apple Pay, Google Pay or Samsung Pay digital wallet, and immediately spend it anywhere that accepts Mastercard.
This promotion will run for the remainder of the 2019 AFL season and we’re excited not only to see it engage fans, but also for how this initial implementation will trigger additional ideas on how this technology can change customer engagement.
Think you have a great idea on how digital Mastercards could change how you engage your staff, clients, customers or suppliers? Drop us a line, we’d love to chat.